About the Department of Marketing
Since its inception, the Department of Marketing at Jahangirnagar University has trained generations of researchers, brand builders, entrepreneurs and public-sector leaders. This site is the digital home of that community — where events, notices, research and people live under one roof.
Our mission
Prepare curious, ethical marketers who can build brands, run rigorous research and lead teams in a South Asian context — with global fluency.
Our vision
To be the most trusted producer of marketing thought, talent and community in Bangladesh — with a network that stays with our members long after graduation.
What we stand for
Values that shape how we teach, research and support each other.
Ask sharper questions before jumping to easy answers. Read wide, then investigate.
Alumni, students and faculty carry each other forward — every batch, every year.
Do the work well — from a case study to a launch campaign to a research paper.
Aim past the department, past the country, past this year. Build things that last.
Our story so far
JU establishes the FBS umbrella that would later house Marketing.
The department starts its BBA and MBA programmes with a distinct research identity.
Graduates lead brand teams at Bkash, Grameenphone, Unilever, Bata and start ventures across South Asia.
This site brings events, notices, research and people together for every batch.
MKT Fest '26 at Monpura kicks off a new chapter for the community.
One roof for the whole community
Explore events, browse research, meet the faculty and stay in the loop with department notices.